behind the bottle
radical transparency
the naked truth
There can be no sustainability without transparency. That's because no business today, and no product, is yet sustainable. So in order to reach sustainability, then, you have to be committed to getting continually better. Transparency encourages dialogue and innovation and, therefore, is a cornerstone of sustainability.
We believe that a company is only truly authentic when it is completely clear about how it runs its business, what its products are, and how it makes them. Instead of focusing on marketing our green efforts, we know we're only as good as what we've done lately, so we focus our efforts on what sustainable innovation we can bring to our business or products next. We enable people to easily evaluate anything about the products we make, how we make them, and how we run our company so that we can solicit more -- better -- ideas about how to get better.
We are proud of the ingredients in our products, the packages we design for them, and the ways we manufacture them. We want people to know all about them, so we try to make all of this accessible and clear. But most importantly, we want to know where we can improve what we're not doing well enough yet already.
On each product page on our website there is a link to the full ingredient list, with complete technical ingredient names, their function, and a summary of the health and environmental assessment that our 3rd party material scientists do for every ingredient. You will also see information and examples of how we make our products. Making the whole story of what they are, what they do, and why we chose them available is one way we build continuous improvement into our business.
On our product labels, we have either a list of the technical ingredient names (as is required for body care products), or a list of simplified names (on our home care and laundry products). We use these simplified names, well, to keep things simple. On product labels where space is at a premium, we summarize the most relevant aspects for each ingredient and provide a link to where you can get more information online.
